For many businesses, one of the
challenges of marketing is maintaining relationships with their consumers, as
well as gaining new ones. Common
practice would be to advertise as much as possible in hopes that people would
take notice and fuel their business. In
this digital age, the Internet is littered with advertisements that bombard the
user with products and services that may not have anything to do with their
interests. There are some things to
avoid when marketing a brand.
An article in Direct Marketing News
says there are some tactics that are overused in marketing and, therefore,
usually dismissed by the audience. With
Twitter being a popular branding vehicle for many businesses, using hashtags
too often just makes the tweet look immature and could get lost if using too
many general words. One personal pet
peeve of mine is finding a QR code for a product expecting some sort of reward,
like a coupon, and having it turn out to merely be a link to their
website.
Acting like a robot can also drive
potential customers away. Search Engine
Journal posted an article about common marketing tactics that can make the
company seem cold and uncaring. One way
to appear indifferent toward the consumer is to not respond to any social media
interactions, such as Twitter or e-mail.
It is an arduous task for much larger companies to respond and interact
with other users, but the payoff of customers knowing that human beings run the
company is hugely beneficial. Another
piece of advice is to post less about the company itself. Shifting the focus away from you and toward
the audience is one way of keeping their interest, which is also proven to work
on first dates. The Internet is
notorious for negative discussions and comments. If there are people shining a negative light
on the company, the worst thing to do is to fuel the fire by trying to control
the conversation
References
Dholakiya, P. (2013). 5 digital marketing tactics that make
you look like a robot. Search Engine Journal. Retrieved from http://www.searchenginejournal.com/5-digital-marketing-tactics-make-look-like-robot/67886/
Malikova, N. (2013). 8 overused marketing tactics. Direct
Marketing News. Retrieved from http://www.dmnews.com/8-overused-marketing-tactics/article/303186/#
